Every now and then, I ask fellow dentists what they believe sets their practice apart from their competition. To my surprise, time and again, dentists will tell me that their education and expertise, as well as their highly trained staff members are the qualities that make their practice stand out.
Author Archives: Dr. Richard Liposky
Why Customer Service Should Be A Dentist’s #1 Priority
- Wednesday, 18 June 2014 17:01
- Dr. Richard Liposky
- 0 Comments
6 Ways to Utilize LinkedIn to Grow your Business
- Tuesday, 10 June 2014 16:59
- Dr. Richard Liposky
- 0 Comments
By now, most professionals understand the value of Facebook for growing their businesses and attracting new customers. However, in the rush to master this social network, one equally important network continues to be overlooked: LinkedIn.
According to recent research, LinkedIn surpasses Facebook for producing new dental patient traffic. If you want to stay ahead of your competition and reach higher profit margins, you must learn how to utilize this significant network.
If You Grow the Man, You Grow the Business: How Business Success Depends on a Commitment to Personal Growth
- Wednesday, 04 June 2014 16:50
- Dr. Richard Liposky
- 0 Comments
A business does not start itself. It is a function of an individual’s idea and his or her vision. This vision is motivated by a number of factors; the most important being the individual’s perception of personal comfort and discomfort, and their ability to go outside of their comfort zone.
5 Tips for Creating an Effective Website for Your Dentistry
- Friday, 30 May 2014 16:45
- Dr. Richard Liposky
- 0 Comments
Imagine a potential new patient is entering your practice for the first time. Now, imagine the waiting room is a complete mess. There is no front desk to go to when they enter, no receptionist waiting to greet them and tell them where to go. The room is filled with unnecessary items and clutter – so much so that the patient can’t even navigate through the mess to find your office. What would they do? They would turn around, walk out that door, and find another dentist immediately.
Facebook DOs and DON’Ts
- Thursday, 29 May 2014 16:38
- Dr. Richard Liposky
- 0 Comments
For those new to social media, it can be hard to navigate the ins and outs of the various networks. Each network has certain rules of etiquette that must be followed in order to maximize its utility. As one of the largest and most important social networks out there, Facebook is especially crucial to promoting a business. As follows are the DOs and DON’Ts of Facebook etiquette:
