For those new to social media, it can be hard to navigate the ins and outs of the various networks. Each network has certain rules of etiquette that must be followed in order to maximize its utility. As one of the largest and most important social networks out there, Facebook is especially crucial to promoting a business. As follows are the DOs and DON’Ts of Facebook etiquette:

The DOs:

  • Do make sure when you’re creating a professional Facebook page for yourself or for your dentistry, you’re creating a page and not a personal profile. Pages are different from personal profiles, as they provide analytics, allow you to create and run Facebook ads, and permit custom landing tabs.
  • Do be interactive! If someone comments on a status you posted on your page or messages you a question about your services, be prompt and helpful in your response. You might gain a new patient by doing so! Furthermore, don’t be afraid to post a status that poses a question to your fans. Social media is all about creating engagement.
  • Do track your Facebook activity and analytics. This is often an overlooked and underutilized aspect of Facebook. By tracking activity and analytics, you can keep tabs on your target audience and see who is paying attention to your page. You can also compare likes on different posts and find out which social media strategies garnered engagement and which fell short.

The DON’Ts:

  • Don’t post extremely long, informational statuses. When scrolling through their newsfeeds, many people skip over statuses that are more than a few lines long. Save these long descriptions for blog posts. Then you can provide a link to the blog post on your Facebook page, so people who are interested in the topic can click over to your website for the full story.
  • Don’t over-promote yourself or your practice. People dislike when their newsfeed is filled with promotional spam. It’s ok to post something about your products and services every so often, but change it up with links to news articles related to dentistry, or even pictures and videos.
  • Don’t sound like a robot. Many companies get so caught up in posting frequently, they forget to preserve a human voice in their statuses. Doing so will turn people off to your page; they want to be assured that there is a real person behind the computer screen.