Whether you live in a small rural town, or a booming city, it’s quite likely that there are more than a few dental practices in the area for patients to choose from. So how can you make your practice stand out when there are so many options available?

If you’re relying solely on your education, you’re in trouble. Patients already expect an educated dentist and knowledgeable staff members when they walk in the door, so advertising those qualities does nothing to set you apart. Rather, you should excel in areas that other practices do not offer.

Here are some ways to distinguish yourself and bring more patients into your practice:

Offer Impeccable Customer Service

If you follow my blog, you probably know that I think customer service is one of the most important things for a dental practice to excel at. There are plenty of ways to implement great customer service—from sending automated appointment reminders to providing flexible payment plans, make sure you’re doing something to make the experience more enjoyable or easier for your patient. (See some more of my favorite customer service tips here.)

Offer Flexible Hours

Anyone in the working world knows that it’s a major inconvenience to have to take half a day off of work to go to the dentist. Be accommodating to your patients’ work schedules by opening for a few hours on Saturdays or staying open later during the week. If patients see that they can book appointments at a time more conducive to their schedules, they may choose your practice over your competitor’s.

Grow Your Internet Presence

You probably know by now that the first thing a patient will do before visiting a new practice is search for it online. Don’t let their search lead them to a blank page or a shoddy website. Clean up your online presence—from your website and blog to your social media channels—and make sure you’re presenting the best version of your practice online.

Cultivate a Warm and Welcoming Environment

Though it may surprise you, many patients fear going to the dentist for even a simple check-up. You can do your part to curb that fear by providing a relaxed and soothing atmosphere to put patients at ease. Make sure there’s always a friendly face greeting patients when they walk in the door, and remember to keep the waiting room and exam rooms tidy and stocked with reading materials.

Build a Relationship with Patients

Many people complain that doctors seem detached and difficult to talk to. Beat back this false stereotype by building a genuine rapport with your patients. Get to know them better, and ask about their families or their jobs. Don’t be too prying, but let your patients know that you genuinely care.

There are plenty of ways to stand apart from the competition. You just have to make it a priority, and before you know it, more patients will come strolling through your doors. For more tips and advice, follow my blog here!

Make it a great day,

Dr. Liposky.